The Verve Team

Your trusted voice advisers, by your side—from crisis response to cancel culture, high-stakes negotiations to compelling public address, our industry experts will seamlessly guide you every step of the way.

Lily Lapenna MBE

Founder & Co-CEO

Lily Lapenna is an entrepreneur, investor, and executive coach with a deep interest in strategic communication and voice identity. She is the founder of GLEOW Group, a global leadership advisory firm, and has worked with Fortune 100 companies, governments, and non-profits on leadership, social impact, and communication.

Passionate about financial inclusion, Lily founded MyBnk, the UK’s leading financial education provider. As an investor, she backs AI-driven solutions in emerging markets, focusing on the future of work and financial access.

She is a Visiting Social Innovator at Harvard University and an advisor to the University of Oxford. Lily was awarded an MBE by Queen Elizabeth II and is recognized as a Young Global Leader by the World Economic Forum, as well as a Fellow of Ashoka, Aspen, and the Milken Institute.

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Amy Ewbank

Founder & Co-CEO

Amy Ewbank is a leadership coach, communication strategist, and expert in voice identity, drawing from her dual background as a LAMDA trained actor and CIPD qualified HR / L&D professional. With a career spanning the creative industries and corporate leadership, Amy has worked at the intersection of performance, psychology, and workplace communication, helping individuals and organisations harness the power of voice for influence, presence, and impact.

Amy began her career as a professional actor, performing in repertory theatre, BBC Radio, and Channel 4. She later transitioned into leadership and learning, becoming Head of HR at a UK national charity, where she specialized in talent development and executive communication.

As the founder of Doll’s Eye Theatre, Amy pioneered theatrical experiences and storytelling workshops funded by Durham University, engaging young people across the UK in critical conversations about street harassment through performance. Amy has been featured on Sky News, Channel 5 and The Guardian.

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Verve Experts

With deep industry experience and foresight, our network of Verve Experts are enlisted across our services, to provide tailored communication counsel across sectors. Click on each expert to learn more.

Looking for experts in other sectors?

Verve draws on a wide network of experts across industries. To explore other sector-specific voice expertise tailored to your needs, get in touch.

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